{"id":16449,"date":"2024-06-23T11:40:16","date_gmt":"2024-06-23T11:40:16","guid":{"rendered":"https:\/\/www.ankarsrum.com\/?page_id=16449"},"modified":"2024-06-23T12:14:20","modified_gmt":"2024-06-23T12:14:20","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.ankarsrum.com\/our-history\/","title":{"rendered":"Our History"},"content":{"rendered":"\n
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From Professional to Everyday Helper: <\/strong>
The Journey of the Assistent Original Through the Decades<\/strong><\/h1>\n\n\n\n
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Launched in 1940, the Ankarsrum Assistent Original has been winning people’s hearts for generations. Evolving from a professional kitchen appliance to an iconic everyday helper, the Assistent Original boasts a fascinating journey of innovation and timeless design. Discover the story behind this Swedish classic!<\/p>\n<\/div>\n\n\n\n

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1937<\/h3>\n\n\n\n

The Ankarsrum Assistent Original kitchen machine traces its origins to 1937 when the rights to the machine and its name were acquired from a company in Eskilstuna, Sweden. Originally designed for professional use, the Assistent Original was initially deemed too large for ordinary households.<\/p>\n\n\n\n


Civil engineer Alvar Lenning was tasked with redesigning the kitchen machine to make it suitable for both regular and rural households. Lenning ingeniously integrated various components into a sleek, lightweight metal casing that not only gave the machine an elegant appearance but also made it easy to clean. The motor frame was painted in a beige\/cream color, while the bowl was crafted from stainless steel, and the dough knife and roller from wood.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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1940<\/strong><\/h3>\n\n\n\n

The new Assistent Original kitchen machine, model NG1, was launched featuring a 250-watt motor. It received widespread acclaim, particularly for its wooden dough roller.<\/p>\n\n\n\n


During the war, rationing of both food and materials impacted Assistent Original production. To optimize resources, a crisis cookbook was devised, ensuring nothing went to waste.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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1945<\/strong><\/h3>\n\n\n\n

Material shortages post-World War II resulted in a three-year waiting period for the kitchen machine between 1945 and 1949, severely affecting sales.<\/p>\n\n\n\n


To streamline accessory management, a specially designed cabinet matching the machine’s color scheme was introduced. Alternatively, customers lacking space could receive a blueprint to modify their kitchen drawers for accessory storage.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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1950<\/strong><\/strong><\/h3>\n\n\n\n

The centrifugal switch was introduced as a technical innovation, serving as overload protection. Plastic knives and rollers replaced wood, offering enhanced durability and cleanliness.<\/p>\n\n\n\n


The Assistent Original also began its expansion beyond Sweden, beginning with Norway.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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1957<\/strong><\/strong><\/h3>\n\n\n\n

The 100,000th machine was sold, coinciding with the launch of the N4 model with a 400-watt motor. Production relocated from Stockholm to Motala.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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1969<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Production shifted to Ankarsrum, accompanied by the introduction of the Assistent Variomat featuring an angular design and advanced features like a timer and variable speed control, marking a significant departure from the original streamlined design.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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1974<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

The Assistent Original’s popularity surged, reaching the milestone of 250,000 machines delivered.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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1976<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

The 1970s embraced vibrant kitchen colors, prompting the introduction of the Assistent Original in the trendy orange and brown combination.<\/p>\n\n\n\n

1987<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Electronic torque control and expanded speed range were introduced alongside white and grey color options.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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1995<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

A complete redesign brought back the streamlined shape, departing from the angular design trend of the 1960s, and aligning with consumer preferences for a more classic look.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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2000<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

In the early 2000s, Assistent Original was prominently featured in a children’s program on Sweden\u2019s public television channel, SVT, showcasing its enduring appeal across generations.<\/p>\n\n\n\n

2005 launched a new model with an 800-watt motor, emphasizing enhanced power.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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201<\/strong><\/strong><\/strong><\/strong><\/strong>7<\/h3>\n\n\n\n

The current model, Assistant N30, debuted with a powerful 1500-watt motor (600-watt motor in the US) and an extended 7-year warranty, marking significant advancements in performance and reliability.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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202<\/strong><\/strong><\/strong><\/strong><\/strong>4<\/h3>\n\n\n\n

Today, Ankarsrum Kitchen AB boasts annual sales over 200 million SEK and employs a staff of 17. The Ankarsrum Assistent Original is now available in over 25 countries, embodying a legacy of innovation and quality spanning nearly nine decades.<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\n\t\t\t\t\t\t\t\"\"\n\n<\/picture>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

From Professional to Everyday Helper:. The Journey of the Assistent Original Through the Decades. Launched in 1940 the Ankarsrum Assistent…<\/p>\n","protected":false},"author":224,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-16449","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOur History - Ankarsrum Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ankarsrum.com\/our-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our History\" \/>\n<meta property=\"og:description\" content=\"From Professional to Everyday Helper:. 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